Press
Sani Sisters in the News
Brides- August 2023
Why Do Indian Brides Wear Red? Two experts explain the origin and history of this wedding tradition.
WWD - June 2023
American Express teams up with a TikTok viral fashion brand to give social media advice to small businesses.
POPSUGAR - April 2023
How These Sisters Are Making South Asian-Inspired Clothing Accessible in the US
Nordstrom's The Thread - April 2023
Meet the Sisters Behind Buzzy South Asian Label Sani
Forbes 30 Under 30 - November 2022
Niki and Ritika Shamdasani on the Forbes 30 Under 30 list for their work with Sani.
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TODAY Show - November 2022
Sani on the TODAY Show for Small Business Saturday
Mashable - June 2022
The Sani Sisters on how to use TikTok for business
CBS17 - March 2022
The Sani Sisters show off their South Asian-inspired designs
AdAge - March 2022
Small brands reveal TikTok viral commerce secrets at SXSW
Women's Health Magazine - November 2021
25 Best Eco-Friendly, Sustainable Gifts in 2021 for Environmentally-Conscious Loved Ones
Popsugar - October 2021
Shop and Support Small Businesses Founded by Women
Women's Health Magazine - June 11, 2021
20 Best Swimsuit Cover-Ups In 2021: Cute Beach And Swimwear For Every Style
News & Observer - April 2, 2021
13 women-led startups in the Triangle you should keep an eye on
Starter Story - February 26, 2021
Niki Shamdasani on starting a South Asian-inspired fashion brand
BRIDES - February 5, 2021
Why Do Indian Brides Wear Red?
Bloomberg - February 5, 2021
A small business spotlight on Sani, where we talk about Sani 2.0 and the business pivot during to Covid-19.
TODAY - January 19, 2021
Kamala Harris is making history as vice president. How will her style reflect that?
Rent the Runway, The Shift - March 2, 2020
How to Style South Asian Fashion with the Designers Behind Sani
Good Morning America - February 15, 2020
Rent the Runway debuts Indian formal wear, South Asian fashion for the first time ever
NBC News - February 14, 2020
Rent the Runway introduces South Asian formal wear
Business Insider - February 13, 2020
Rent the Runway is offering South Asian fashion for the first time, and it all started with a cold email
The Bridge - April 15, 2020
Sani, Sustainability, and South Asian Fashion
Morehead Cain, The Catalyze Podcast - April 2, 2020
Niki Shamdasani '15 on launching Sani, bringing South Asian formalwear to Rent the Runway
The News & Observer - February 21, 2020
Two NC sisters are bringing South Asian designs to Rent the Runway for the first time
Business NC - August 30, 2019
Sani provides Indian styled clothing
Grep Beat - April 30, 2019
Triangle-based Sani Makes Indian Clothing with Western Spin
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